P1
P1
My media product: Power
A lot of production companies are involved in the making of my media product such as Atmosphere Television, G-Unit Film & Television Inc. and CBS Television Studios but I am going to focus on CBS.
Research
a) Ownership
b) Operating Model
c) Products
d) Market Position
The CBS TV network is one of the big four TV networks that shows across the US and the other three are NBC, ABC and Fox.
Below is a table including market share for CBS Corporation for entertainment.
e) Competitors
Infographic
My media product: Power
A lot of production companies are involved in the making of my media product such as Atmosphere Television, G-Unit Film & Television Inc. and CBS Television Studios but I am going to focus on CBS.
Research
a) Ownership
The parent company of CBS Television Studios is CBS
Corporation and they also own 50% of each The CW and Pop TV and they also own
CBS Films and CBS Sports Network. CBS Corporation is a PLC. CBS corporation was founded in 1886 as Westinghouse Electric but took the name CBS Corporation in 2006. CBS corporation is a mass media production company.
National Amusements owns 80% of CBS Corporation and National Amusements is owned by the Redstones and Sumner Redstone owns 80% of National Amusements whilst his daughter owns the other 20%. National Amusements also owns 80% of Viacom which was founded by Sumner Redstone.
Leslie Moonves is the president, CEO and executive chairman and he was a big part in the making of the CW network in 2006 which brought together the WB and UPN which is a CBS owned company. He is also the director at ZeniMax Media which is a video game industry.
CBS Corporation is a PLC. And they are a Horizontal integration because they get other people to produce things for them and then get other tv networks to distribute their products for example they distribute some of their products on The CW network, Pop TV and Netflix. And my Product which is Power goes out on the TV network Starz.
CBS Corporation is a PLC. And they are a Horizontal integration because they get other people to produce things for them and then get other tv networks to distribute their products for example they distribute some of their products on The CW network, Pop TV and Netflix. And my Product which is Power goes out on the TV network Starz.
b) Operating Model
CBS Television Studios is a company that produces content and
also distributes content other companies for them to put on TV Networks or
release them as DVD’s.
CBS Corporation is an American mass media corporation focused
on commercial broadcasting, publishing, and television production.
c) Products
There has been a lot of products made by CBS Television
Studios including Power and those consist of Dynasty, Riverdale and crime Tv
series like NCIS and CSI and some of their products like Power, Dynasty,
Riverdale and more make into onto Netflix. Some of their products make it on to their own TV network.
They make a lot of crime shows like NCIS and CSI as that is what what a certain percentage of the population enjoy but TV shows like Riverdale and Dynasty are different because Dynasty is a Soap Opera and Riverdale is a teen drama/mystery. Whilst my product Power is a crime drama/thriller.
The Season 3 premiere of Power was and remains Starz's best original series season debut numbers ever and the most-watched episode of any Starz original with 3.26 million viewers with season 4 having 1.68 million viewers.
They make a lot of crime shows like NCIS and CSI as that is what what a certain percentage of the population enjoy but TV shows like Riverdale and Dynasty are different because Dynasty is a Soap Opera and Riverdale is a teen drama/mystery. Whilst my product Power is a crime drama/thriller.
The Season 3 premiere of Power was and remains Starz's best original series season debut numbers ever and the most-watched episode of any Starz original with 3.26 million viewers with season 4 having 1.68 million viewers.
d) Market Position
The CBS TV network is one of the big four TV networks that shows across the US and the other three are NBC, ABC and Fox.
CBS is a very big company as they are well known due to their
products that are released and this is mainly because of the good standard of
their products. They release their products on to TV Networks and PPV’s and
this include Now TV, The CW, Netflix and Starz which is the Tv Network that my
product Power appears on however it is also on Netflix.
The revenue of CBS Corporation was $13.88 billion in 2015, operating income was $2.417 billion in 2015, Net income was $1.413 billion in 2015, Total assets was $23.76 billion in 2015 and Total equity was $5.563 billion in 2015.
The revenue of CBS Corporation was $13.88 billion in 2015, operating income was $2.417 billion in 2015, Net income was $1.413 billion in 2015, Total assets was $23.76 billion in 2015 and Total equity was $5.563 billion in 2015.
Below is a table including market share for CBS Corporation for entertainment.
| COMPANY NAME | TICKER | SEGMENT NAME | OF TOT. REV. | OF TOT. INC. | MARKET SHARE |
| Cbs Corporation | CBS | Entertainment | 55.63 % | 40.36 % | 2.99 % |
e) Competitors
Big competitors of CBS Television Studios include Walt Disney
Television, Sony Pictures Television and Warner Bros Television. But some of
WBTV products make in onto the CBS Network.
Big competitors of CBS corporation are Walt Disney, Iheartcommunications and 21st century fox.
CBS Television Studios produces TV shows and big competitors of TV shows is VOD which stands for video on Demand and perhaps also films.
Competitors of their TV network are the other big 3 networks in the US and they are Fox, NBC and ABC.
Big competitors of CBS corporation are Walt Disney, Iheartcommunications and 21st century fox.
CBS Television Studios produces TV shows and big competitors of TV shows is VOD which stands for video on Demand and perhaps also films.
Competitors of their TV network are the other big 3 networks in the US and they are Fox, NBC and ABC.
Infographic
C) Need to be more detailed about range of products
ReplyDeleteE) You have listed the other TV companies but what about VoD as a competitor?
D) What is its market share in rating
ReplyDelete